MICROMAX GAME PLAYER G3100 GAMES UPGRADE
The mobile phone market is currently going through a major upheaval as hundreds of millions of users in India and around the world upgrade from cheaper and less-capable feature phones to smartphones. According to research firms IDC and CyberMedia Research (CMR), the company is the third largest seller of mobile phones in India behind Samsung and Nokia. Micromax has come a distance since making its first mobile phones in 2008. We bet the house on 5-inch smartphones and that market just exploded!” he says. “From a Rs 6,000 Canvas Viva to a Rs 19,000 Canvas 4, we have put a 5-inch smartphone next to each of their boxes. So what did Sharma and Micromax do over the next year? It was as though they were checking each box with a few models,” says Rahul Sharma, 37, one of the four co-founders of the company and easily its most recognisable and dapper face. “Our multinational competitors offered one or two smartphone models in every successive screen size-3.5 inch, 4.3 inch, 4.7 inch,ĥ inch, etc. Supply constraints certainly contributed to the instant sales (Micromax underestimated the popularity of the devices) but there was no doubt that the company was on to something significant.
The phone turned out to be a winner for Micromax, selling out across many stores within days and commanding a premium over its retail price for nearly six months. The improved Canvas 2 was unveiled in the first week of November, a little over two months after its predecessor’s 10,000-unit test launch had proved successful: It still sported the Rs 9,999 price tag. Specifications were mapped and orders sent out to China for a newer version featuring a dual-core processor, a better quality and higher resolution screen, more internal memory and an upgraded camera. Within days its supply chain, distribution and marketing machinery started shifting into attack mode. This was the signal its makers, the Gurgaon-headquartered Micromax, had been hoping and waiting for. Then there was the price: Rs 9,999 compared to the Note 2’s Rs 39,900 at the time of its formal launch in India in November that year.Īt 25 percent of the Note 2’s cost, the devices seemed to make sense to the Indian customer-so much so that in another three weeks, they would be all but sold out.
The Canvas A100 smartphones had 5-inch screens as against the 5.5-inch ones on the Note 2 but the resolution was not half as detailed the batteries were two-thirds the capacity the processors had just one core compared to the four on the Note 2 and RAM was just a fourth in comparison. On august 29, 2012, as jk shin, president of Samsung Electronics, unveiled Galaxy Note 2, the second iteration of his company’s flagship ‘phablet’ smartphone series, in Berlin, a guerrilla shipment of 10,000 similar devices was selling big in stores across India.
MICROMAX GAME PLAYER G3100 GAMES SERIES
Interview Series Business In The Week Ahead.
0 kommentar(er)
